In a nutshell

A designer and humanist. Interested in combining human-centered design and adaptive technologies to create experiences that empower our creativity and well-being.

Having over 10 years of international industry experience I’ve led and contributed to a wide variety of internet service projects. I’ve done deep research, lots of design and I’ve written about personal data and predictive technologies.

For the past six years I worked as a startup co-founder and chief creative at Random, building a smart discovery engine for diverse media content.

My work has been covered by great people in The New York Times, Vice Motherboard, Lifehacker, PSFK, Gigaom, TechCrunch, Pando, Fast Company, Mashable, TNW, MIT Technology Review, New Scientist etc.

Feel free to ping me in Twitter or email, thanks!

Selected highlights

My new story on TechCrunch: "Your Algorithmic Self Meets Super-Intelligent AI" 2016

jarno koponen ai

As humanity debates the threats and opportunities of advanced artificial intelligence, we are simultaneously enabling that technology through the increasing use of personalization that is understanding and anticipating our needs through sophisticated machine learning solutions. Read the whole story

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My story about personalized discovery on Techcrunch 2015

What do you do when you don’t know what you want to read, watch, listen to or do next? What do you do if you don’t know what to search for? Or can’t describe clearly what you’d be interested in next? Read the whole piece

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My story "The Future Of Algorithmic Personalization" on Techcrunch 2015

The Future Of Algorithmic Personalization - Jarno M. Koponen

Personalization’s image of us is like looking yourself in the funfair’s house of mirrors. Personalization caricaturizes us and creates a striking gap between our real interests and their digital reflection. Read the whole piece

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My story "Algorithmic Angels" on Tehcrunch 2015

“Today our algorithmic selves are beyond our control. Our agency in digital environments is diminishing. That leaves us very vulnerable. Could this be changed?”

“Is it really helpful to know exactly how personalization algorithms work… Maybe it would be more practical to have algorithms that would be on our side and in our control — personal algorithms, or algorithmic angels if you will (for a lack of a better word). They’d be a combination of an aid, guardian and assistant, helping us out in various digital and physical environments.”

Read the story on Techcrunch

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My interview on Data Science Weekly 2014

Data Science Weekly interviewed me about Random app. We talked about irrational and rational algorithms, human-centered machine learning and the future of recommendation technologies. Check out the interview, give a spin to Random app and let me know what you think, thanks!

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"Your data is your interface" on PandoDaily 2013


My article “Your data is your interface” was just recently published and featured in PandoDaily. The piece has sparked significant attention and a lot of great replies/comments.

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FutureSelf - my personal future simulation article in Futures Journal 2010

My full-length article “FutureSelf: Emerging digitized life patterns and a personal future simulation system” was just published in acknowledged Futures, The journal of policy, planning and futures studies (Volume 42, Issue 9, November 2010, Pages 981-994). The article concentrates on the concept and design framework of a personal future simulation system that enables the creation of personal micro-future scenarios and augmented futures using personal digital data.

Futures Journal

The Abstract

Unique information sources, available and accessible in digital networked environments, can be used as a data set for the extrapolation of an individual’s potential futures. Based on an interactive analysis process, a carefully crafted system using artificial intelligence, data mining processes and behavior adaptive features can generate contextualized interactive personal future simulations in the form of interconnected micro-future scenarios. Micro-future scenarios provide context-sensitive information, alternative future paths and recommendations based on an individual’s personal circumstances and her environment. The emerging future narrative can be delivered effectively by using different communication channels and methods in digital environments. The system aims to enhance an individual’s awareness of the consequences of her existence by connecting her personal and social actions to a wider social, cultural, political, economical and ecological context.

Keywords: Future simulation; Micro-future scenario; Personal futures; Future design; Personal digital data; Interactive narratives

Download a free and complete pre-print version of the article (1.2 MB, pdf)

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